Auburn Hills, MI – Platte River Equity (“Platte River”), a Denver-based private equity firm that makes control investments in North American industrial operating companies, including value-added distribution businesses, announced today that its portfolio company Womack Machine Supply, together with Morrell Group, have rebranded as Evolution Motion Solutions (“Evolution” or the “Company”). Evolution is introducing a new logo, website and updated marketing and sales collateral. This rebrand marks the next chapter in the Company’s journey as it continues to drive innovation in hydraulic, electromechanical and pneumatic technologies for factory automation, industrial hydraulics and mobile and off-highway applications.
"By coming together, we believe that there is an exceptionally bright future as one company, and the name ‘Evolution’ is something that truly represents who we need to be for our customers and who we will be in the future,” explains Matt Oldroyd, CEO of Evolution. “As we leverage our collective experience and deep histories, becoming Evolution is the next step to expanding our platform of technical expertise, capabilities and growth that will create an advantage for our customers and supplier partners moving forward.”
Evolution, built on the long histories of its predecessor companies, draws from over a century of brand equity, ethos and customer trust, signifying the Company's commitment to adapting and evolving with its customers. With 20 locations, Evolution serves 31 U.S. states and one Canadian province, providing customers with access to a comprehensive range of solutions designed to improve productivity, reliability and performance.
"This rebrand marks an exciting milestone in the journey of two outstanding companies," adds Oldroyd. "By unifying our expertise as Evolution Motion Solutions, we are positioned to innovate more effectively and deliver even greater value to our customers across a diverse range of industries. We are excited about the expanded capabilities this rebrand brings as we continue building our legacy as Evolution."
Though Evolution does not manufacture its customers’ systems and machines, the Company plays a vital role in helping them run more efficiently and reliably. This rebrand is a step forward in Evolution’s mission to empower its customers with innovative, future-focused solutions that allow them to achieve more than they ever thought possible.
Mark Brown, Managing Director of Platte River, added, “We are grateful to be partners with companies like Womack and Morrell that have built relationships with customers and vendors over several decades. Evolution is a nod to that history and an acknowledgement that those stakeholders require a partner that stands ready to adapt and to serve their future needs.”
