Denver, CO – Platte River Equity (“Platte River”), a Denver-based private equity firm that makes control investments in North American industrial operating companies, including value-added distribution businesses, announced today that Morrell Group (“Morrell”) has joined its portfolio company, Womack Machine Supply Company (“Womack” and combined with Morrell, the “Company”).  Morrell is a leading distributor of automation and industrial fluid power solutions with a full suite of value-add and automation integration capabilities.  Combined, Womack and Morrell’s national footprint now covers 27 states across the United States.

"By working together to combine our best capabilities, we're creating opportunities to accelerate our growth in ways that would never be possible otherwise," explains Matt Oldroyd, CEO of Womack.  "The combined strength of our industry expertise and experience allows us to further apply our solutions, services and products in more industries across a broader footprint than ever before.  We are looking forward to welcoming Mark Garrett and Mark Majewski to our executive team."

“Joining Womack opens up a whole new world for us,” adds Mark Majewski, President of Industrial and Factory Automation at Morrell.  “This combination creates one of the largest automation and fluid power distributors in the United States, with extraordinary capabilities in providing end-to-end solutions for our customers across a range of industries.”

“After over 40 years working with our sister company, Womack, coming together is a natural fit,” says Mark Garrett, President of Morrell Group.  “With our culture and values so closely aligned and a combined team of over 400 people, we have the chance to leave a lasting community impact across the U.S."

"We are excited to bring Womack and Morrell together," said Platte River Vice President Mike Reilly. "Their complementary expertise and capabilities offer national growth opportunities that will meaningfully benefit the Company’s customers and suppliers.  We look forward to working with the talented combined team to create a new leader in automation and motion control."

About Morrell

Founded in 1976 and based in Auburn Hills, MI, Morrell is a leading engineering partner, systems integrator and value-added distributor of automation and advanced motion control solutions for industrial and mobile applications.  Morrell is diversified across a broad base of customers that it services from seven facilities located in the Midwest and one facility located in Ontario, Canada. 

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About Womack

Founded in 1953 and based in Farmers Branch, TX, Womack is a distributor of industrial motion control and automation solutions with a broad product offering and full suite of value-added capabilities. Womack serves a diverse customer base across 13 facilities.


Brian P. Klaban

Director, Business Development & Debt Capital Markets


Lauren A. Metz

Vice President, Business Development



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